Education
B.F.A., M.S.L., Stephens College
About Nikki Martin ’11
After being honored as a StreamTV Emerging Leader Finalist in 2022 for the development of one of the first in-app CTV e-commerce and t-commerce solutions to launch in the US (ahead of Netflix’s Emily in Paris), Nikki Martin began independently consulting on streaming media strategy with a focus on translating data to drive informed decisions that make a difference. Recently, work on optimizing small efforts with one client propelled their YouTube channel to grow 5X in views to new content, 3X in subscribers, and double in revenue. Nikki brings nearly two decades of experience in digital growth, streaming media, OTT, research, analytics, workflows, marketing, and post-production from her time spent at Pop TV, CBS, Showtime, Smithsonian Channel, TNT, TBS, WB, Electric Entertainment, and PBS.
Nikki is a returning Adjunct Instructor for Stephens, has a Masters degree in Strategic Leadership and Bachelors degree in Documentary Filmmaking (both from Stephens), is certified as a Digital Archives Specialist, is a member of Women in Streaming Media, and currently resides in Madison, WI.