Office of Strategic Marketing
Welcome to the Office of Strategic Marketing
At Stephens, our students are Loud & Clear—never shy or apologetic about what they want and what matters most to them. Being a Stephens Star means showing up fully: in class, on campus, and in life. Here, nothing holds you back. Stephens is a place fueled by originality and driven by bold ideas.
Our new Loud & Clear brand campaign reflects that spirit. It expresses our shared identity as a community where students, faculty, and staff can unapologetically pursue what matters. It also celebrates how the Block empowers students to go all in—giving them uninterrupted time to dig deep, find clarity, and envision a meaningful life and career.
You’ll see the Loud & Clear campaign take shape across campus and in our communications. To make sure you have the tools you need, we’ve built resources and streamlined services through the Office of Strategic Marketing.
What we Do
The Office of Strategic Marketing exists to strengthen the Stephens brand, support your needs, and ensure our story is told with clarity, consistency, and impact. Here’s how we can help:
- Brand & Identity
- Access the SC Brand Guide for logos, colors, typography, and approved templates.
- Program-specific toolkits with messaging, talking points, and ready-to-use materials.
- Guidance on how to keep your department’s materials Loud & Clear.
- Project Requests
- Submit requests for marketing collateral, event promotion, advertising, and other creative projects.
- Our team will collaborate with you to bring your ideas to life while maintaining brand integrity.
- Design & Creative Services
- Professional design of digital and print materials.
- Photography and video support for events, programs, and campaigns.
- Creative concepts that align with Stephens’ bold and original identity.
- Digital & Social Media
- Management of institutional social media channels.
- Consultation on best practices for departments and programs.
- Integration of your stories into campus-wide campaigns.
- Media & Public Relations
- Press releases, media outreach, and storytelling to elevate Stephens’ visibility.
- Coordination with local, regional, and national media outlets.
- Crisis and reputation management support.
- Merchandise & Storefront
- Ordering approved Stephens-branded items through our storefront system.
- Consultation on giveaways, promotional items, and program-branded gear.
The Office of Strategic Marketing is your partner in telling the Stephens story—boldly, consistently, and unapologetically. Together, we’ll keep our message Loud & Clear.
