The Stephens Brand

Learn more on building the Stephens Brand.

Please note: While this guide encompasses the most design parameters, any outward facing projects or materials will need to be created through the Marketing team to ensure a united and cohesive brand. Read the Stephens College Brand Compliance Policy.

Logos

Official Seal (Limited Use)

The official Stephens College seal is reproduced only in Stephens’ original maroon, or maroon/gold, or black and white. The official seal is reserved for the President’s use, as well as for events such as commencement. 

SC Logo (Primary Use) 

The “SC” has replaced the “Block logo.” The updated logo simplifies our visual identity into a bold, recognizable symbol. The new logo is a refined, modern mark that reflects the institution’s legacy while embracing a forward-looking identity. Its clean lines and balanced form create a strong, versatile symbol that works seamlessly across all platforms, strengthening consistency across all communications. 

Athletics Logo

The Stephens Stars Athletics logo is traditional concept with strength, courage, and style. Sharp, thick lines express our athletes’ bold attitudes while the three shooting stars add a sense of movement and whimsy.

Conservatory Logo

The “SC” Conservatory logo extends our brand framework with clarity and purpose Designed to align with the College’s core identity, this mark strengthens recognition and creates a cohesive connection to Stephens College, while allowing the Conservatory to stand out with its own distinct voice and energy. 

Unacceptable Logos 

Maintaining the integrity of the Stephens logo is important. Logos and marks must be presented in a clear, consistent, and effective manner. 

The following guidelines apply to all logos and marks within Stephens: 

  • Do not modify, crop or alter in any way. 
  • Do not skew or distort. 
  • Do not add patterns or alter logo colors. 
  • Do not outline, emboss, blur, bevel or add other special effects. 
  • Do not reduce the opacity or tint. 
  • Do not cover or overlap with text or other graphic elements. 
  • Do not rearrange or resize elements of the logo. 
  • Do not add any additional design elements or text. 
  • Do not change typefaces or character case. 

Colors

The official Stephens College colors are Maroon & Gold.

PMS 208 

CMYK 33/98/60/27 

RGB 138/30/65 

HEX #8A1E41

yellow gold color

PMS 130 

CMYK 4/37/100/0 

RGB 241/169/30 

HEX #F2A900 

Typography

Our primary campaign typefaces are Transducer VF and Indivisible. These typefaces were selected to reflect the campaign identity through their bold, confident presence. Both fonts may be used in all caps, title case, or sentence case. 

Transducer VF has 30 weights that range from Hairline Condensed to Black Extended. It is a variable font which allows designers to alter the width, weight, and slant of individual characters. This flexibility can be useful when developing unique headline and callout styles across a variety of campaign materials. 

Indivisible’s sleek and modern letterforms pair well with Transducer. It has 14 weights ranging from Thin to Black. It should only be used for secondary headlines, subheads, and body copy. 

Variable Typography

Our campaign headlines should depict a strong sense of “Stephens-ness” through custom typographic treatments. This can be achieved by mixing font weights and capitalizations. Focal words within phrases should be emphasized by using variable characters and bolder weights. 

This effect can be created by highlighting individual characters within a word and using the “Variable Font” drop down to customize the weight, width, and slant. Depending on the weight of your font, you may need to manually customize the letterform’s width for a more dramatic effect. As needed, vectorize the phrase and shift the anchor points a uniform distance to the left or right. Please note that the phrase can no longer be typeset at this point. 

Size, position, and alignment should be determined based on each individual layout. Typography should interact with subjects whenever possible. 

Alternative Typography

When the primary campaign fonts are not available, the Inter font family may be used for both headlines and body copy.

It is available through google fonts as a free download at https://fonts.google.com/specimen/Inter.